Use Case
DDoS Protection for
E-Commerce
Every second of downtime costs revenue. During Black Friday, flash sales, or product drops, you cannot afford to go offline. A DDoS attack at peak traffic does not just cause a technical outage — it directly hits your bottom line. Flowtriq detects attacks in under one second and mitigates them automatically so your checkout stays up and your revenue keeps flowing.
The Problem
DDoS attacks target e-commerce at the worst possible moments
Attackers know exactly when to strike. Black Friday, Cyber Monday, product launches, and flash sales are the highest-revenue moments for your business, and they are also when a DDoS attack does the most damage. Competitors, extortionists, and hacktivists exploit these windows because they know you cannot afford even a minute of downtime.
The challenge for e-commerce is distinguishing legitimate traffic spikes from attacks. A successful product drop can look a lot like a DDoS flood: thousands of simultaneous connections, high packet rates, and sudden traffic surges. Static threshold-based detection either misses real attacks or blocks your actual customers during sales events.
The cost is measurable. Industry data shows that e-commerce sites lose an average of $5,600 per minute of downtime. During peak events, that number can be orders of magnitude higher. A 15-minute outage during a flash sale can wipe out an entire day's projected revenue.
10:00:05 Traffic surges to 8x normal
10:02:14 DDoS flood begins amid surge
10:02:30 Cannot distinguish attack from sale traffic
10:03:00 Checkout page unresponsive
10:04:00 Abandoned carts spike 400%
10:08:00 Engineering team paged
10:15:00 Manual mitigation applied
10:15:00 Some real customers blocked
Checkout downtime: 13 minutes
Estimated revenue lost: $72,800
Abandoned carts: 3,140
Customer complaints: 890
How Flowtriq Helps
Dynamic baselines that know the difference between a sale and an attack
Flowtriq does not use static thresholds. It continuously learns your traffic patterns: daily cycles, weekly trends, and seasonal peaks. When your Black Friday traffic surges to 10x normal, Flowtriq recognizes the gradual ramp-up of legitimate shoppers versus the sudden spike of a volumetric flood.
When an attack is detected, Flowtriq's auto-mitigation chain activates. Kernel-level firewall rules drop malicious packets instantly using iptables or nftables. For larger volumetric attacks, automatic escalation to BGP FlowSpec or upstream cloud scrubbing ensures protection even against multi-gigabit floods. Legitimate customer traffic continues to flow at every tier. Your checkout page stays responsive, your payment processing keeps running, and your customers complete their purchases without interruption.
Instant alerts notify your ops team via Slack, PagerDuty, or webhook within half a second of detection. They get full context: attack type, traffic volume, mitigation status, and estimated blast radius. By the time they check their phone, the attack is already being handled.
10:00:05 PPS=48,000 LEGITIMATE SURGE
10:01:00 PPS=62,000 NORMAL (sale traffic)
10:02:14 PPS=440,000 THRESHOLD (attack detected)
T+0.1s Incident opened · UDP Flood · 96%
T+0.3s Auto-mitigation · nftables drop
T+0.5s Alert fired · Slack · PagerDuty
10:02:15 PPS=63,200 MITIGATED
Checkout: fully operational
Revenue lost: $0
Customers blocked: 0
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Key Features
Built to protect revenue
Dynamic baselines
Flowtriq learns your traffic patterns and adjusts thresholds automatically. Flash sales, seasonal peaks, and marketing campaigns create legitimate traffic surges that static thresholds would misidentify. Dynamic baselines eliminate false positives during your highest-revenue moments.
Checkout protection
Your checkout and payment endpoints are the most critical pages on your site. Flowtriq drops attack traffic before it reaches your application, keeping your payment processing responsive. Customers complete purchases without errors, timeouts, or retries.
CDN and Cloudflare compatible
Already using Cloudflare, AWS CloudFront, or Fastly? Flowtriq works alongside your CDN to provide per-server visibility and local mitigation for attacks that bypass edge protection. It adds a layer of defense at the origin without conflicting with your existing setup.
Multi-layer auto-mitigation
When an attack is detected, kernel-level firewall rules are applied in milliseconds as the first line of defense. For attacks that exceed your server or uplink capacity, Flowtriq auto-escalates through BGP FlowSpec and cloud scrubbing. Rules target specific attack patterns while allowing legitimate HTTP and HTTPS traffic through at every tier. Auto-withdraw ensures rules are removed the moment the attack ends.
Instant ops alerts
Get notified on Slack, PagerDuty, OpsGenie, or webhook within half a second of detection. Alerts include attack type, volume, affected server, and mitigation status. Your on-call engineer has full context before they even open the dashboard.
Incident reports
Every attack generates a detailed report with traffic graphs, attack classification, timeline, and mitigation actions. Use them for internal reviews, insurance claims, or executive briefings. Prove exactly what happened, when it happened, and how your infrastructure responded.
Getting Started
Protect your store in minutes, not weeks
No DNS changes, no traffic rerouting, no complex proxy configuration. Install the agent alongside your existing stack.
Sign up and install the agent
Create your account and run a single curl command on each server: web servers, API backends, and payment processing hosts. The agent detects your environment automatically and begins monitoring in under 60 seconds. No credit card required for the 7-day free trial.
Connect your ops tools
Set up alerts to Slack, PagerDuty, OpsGenie, or custom webhooks. Configure escalation policies so critical attacks page your on-call engineer while minor anomalies go to a monitoring channel. Flowtriq integrates with the incident response workflow you already use.
Enable firewall rules before peak season
Turn on firewall rules for your public-facing servers. Flowtriq learns your normal traffic patterns within 24 hours and sets dynamic baselines automatically. Deploy before Black Friday, product launches, or flash sales so your protection is calibrated and ready when traffic spikes.
By the Numbers
Protect every dollar of revenue
Before & After
The difference for your e-commerce operations
Without Flowtriq
- Cannot distinguish flash sale traffic from attacks
- Static thresholds cause false positives during peaks
- Checkout goes down during volumetric floods
- Manual mitigation blocks real customers
- Revenue loss measured in thousands per minute
- Cart abandonment spikes during incidents
- Brand reputation damaged after public outages
With Flowtriq
- Dynamic baselines adapt to sales events automatically
- Zero false positives during legitimate traffic spikes
- Checkout stays responsive throughout attacks
- Auto-mitigation targets only malicious traffic
- Zero revenue impact from mitigated attacks
- Customers complete purchases uninterrupted
- Incidents resolved before customers notice
Pricing
Protection that pays for itself
One minute of e-commerce downtime costs more than a year of Flowtriq. No bandwidth fees, no overage charges, no traffic-based pricing that spikes during peak season. Unlimited team seats included.
FAQ
Common questions from e-commerce teams
How does Flowtriq distinguish a flash sale from a DDoS attack?
Flowtriq uses dynamic baselines that learn your traffic patterns over time. A legitimate traffic surge from a flash sale ramps up gradually and consists of normal HTTP/HTTPS connections. A DDoS flood arrives as a sudden spike of malformed or protocol-specific packets (UDP floods, SYN floods, amplification attacks). Flowtriq classifies traffic by type and pattern, not just volume, so it can detect attacks even during your busiest sales events.
How does Flowtriq protect payment endpoints specifically?
Flowtriq operates at the network layer, monitoring all traffic to your server including traffic destined for your payment processing endpoints. When an attack is detected, malicious packets are dropped at the kernel before they reach your application. Your payment gateway connections, API calls to Stripe or PayPal, and checkout page requests continue to flow normally through the clean traffic.
Does Flowtriq work alongside Cloudflare or other CDNs?
Yes. Install the FTAgent on your origin servers behind Cloudflare, CloudFront, or any CDN. Flowtriq provides per-server visibility and local mitigation for attacks that bypass edge protection, such as direct-to-origin attacks or attacks using your real server IP. It complements your CDN rather than replacing it.
What about seasonal scaling costs?
Flowtriq pricing is per node, not per traffic volume. Whether your server handles 100 requests per second or 100,000 during Black Friday, the cost is the same $9.99/month. If you scale horizontally by adding temporary servers for peak season, simply install the agent on each one and remove them when you scale back down. No minimum commitments.
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